Originally published on Forbes.com.  As third-party cookies gradually fade into obsolescence, brands are racing to adapt to changing consumer behavior and new data privacy regulations. At the same time, businesses […]

As technology continues to evolve, more people are relying on smart speakers and voice search assistants for everyday tasks. In fact, according to a study by NPR and Edison Research,

Lights, camera, action! The world of video marketing is waiting for you, and it’s a game-changer for businesses looking to boost engagement and conversions. We live in a fast-paced, visually

Originally published on Forbes.com. Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start

As originally published on Forbes.com. In the uncertain times of economic decline, many business owners ask themselves, “Can we afford to keep advertising?” At Clearbridge Branding Agency, we ask, “Can

The terms social-led or social-first brand refer to an organization that puts social media at the forefront of its operations. As consumers expect honest, transparent, and personal interactions on social

You can probably recognize the NBC chime sequence of three tones or Windows’ infamous startup sound effect. Ask most people if they are familiar with this audio, and they’ll probably

The digital age of B2B marketing provides businesses the opportunity to reach wider audiences more efficiently and in a (mostly) more cost-effective way. And there is no better platform than

Remember back in August of 2016, when Instagram took some inspiration from Snapchat Stories and launched its own version of Stories? That worked brilliantly, and as of August 2020, they

As originally published on Forbes.com. QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories,