As originally published on Forbes.com. In the uncertain times of economic decline, many business owners ask themselves, “Can we afford to keep advertising?” At Clearbridge Branding Agency, we ask, “Can
The terms social-led or social-first brand refer to an organization that puts social media at the forefront of its operations. As consumers expect honest, transparent, and personal interactions on social
You can probably recognize the NBC chime sequence of three tones or Windows’ infamous startup sound effect. Ask most people if they are familiar with this audio, and they’ll probably
The digital age of B2B marketing provides businesses the opportunity to reach wider audiences more efficiently and in a (mostly) more cost-effective way. And there is no better platform than
Remember back in August of 2016, when Instagram took some inspiration from Snapchat Stories and launched its own version of Stories? That worked brilliantly, and as of August 2020, they
As originally published on Forbes.com. QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories,
As the world becomes increasingly influenced by digital social spaces, using social media marketing for e-commerce can help businesses increase sales and meet growth goals. Since platforms like Instagram and
Many of our day-to-day decisions, from the clothes we choose to wear to the products we choose to consume, are influenced by the psychology of colors. The ability to convey
Your digital advertising strategy should include key steps you can take to improve your Google Ads CTR. CTR (clickthrough rate) refers to the number of clicks on your ad, divided
Maintaining brand consistency on social media can help increase reach and engagement by establishing a dependable brand image. When users see content that is consistent and recognizable, they are more
