Clearbridge

What is Sonic Branding?

You can probably recognize the NBC chime sequence of three tones or Windows’ infamous startup sound effect. Ask most people if they are familiar with this audio, and they’ll probably

Marketing With QR Codes

As originally published on Forbes.com. QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories,