Maintaining brand consistency on social media can help increase reach and engagement by establishing a dependable brand image. When users see content that is consistent and recognizable, they are more likely to understand your mission. Consistent content reinforces your message and helps your brand stand out amongst competitors.
Here are four tips, compiled by the branding experts at Clearbridge Branding Agency, to help you create cohesive posts across all of your social media platforms.
Tips for Brand Consistency on Social Media
- Set your brand voice and tone
Your brand voice is one of the key components of your social media marketing strategy. Brand voice and brand tone are often used interchangeably but have slightly different functions. Your voice is the overall personality or image of your brand. It can be humorous, informative, professional, or even sarcastic, depending on your brand goals. Brand voice pertains to all visual and written elements that communicate your brand’s values and mission. Brand tone refers to the tools used to express your voice, such as vocabulary, catchphrases, and structure. Keeping your tone and voice consistent on social media helps you attract target users who share your values and communication style.
- Maintain visual branding across all platforms
Before interacting with products, copy, or posts, consumers recognize a brand through visual elements, including logos, colors, fonts, and images. Effective visual branding creates cohesion in your content, whether it appears on social media, billboards, or web pages. Create or update your logo to make sure that it is timeless, memorable, and representative of your brand’s identity. Maintain a consistent color palette in your logo and visual assets to make your brand recognizable.
- Plan and schedule your content in advance
Content calendars help you plan and visualize all aspects of your social media posts. Creating last-minute posts can easily lead to inconsistencies in your tone or visual content. Having a content calendar that includes all of your social platforms allows you to see your past, present, and future content simultaneously, which helps you easily detect when something doesn’t fit with your overall message. Using scheduling platforms can also help you plan your posts and improve your brand consistency on social media by planning ahead.
- Repurpose your content
Creating visual assets that can be reused is a great way to maintain brand consistency on social media. Repurposing your content helps you reiterate important messages and reinforce your brand image. However, repurposing is not equivalent to reposting. You can reuse layouts to maintain consistency while still changing up language, quotes, and messaging as your brand continues to grow. Clearbridge experts also recommend experimenting with new visual mediums, like turning photos into slides or data surveys into infographics.
Are you looking to develop a strong, consistent brand image on social media? Clearbridge Branding Agency’s team of social media pros can help you achieve brand consistency and increase your reach. Contact them to learn more about the branding services they offer.