What is search engine optimization? It’s okay to ask; we’ve got you covered. You may have heard of the term SEO, or search engine optimization, but aren’t quite sure what […]

User-generated content is composed of videos, copy, photos, reviews or audio that consumers make about your products and services. Unboxing videos, where people record themselves opening a newly received product

Despite reports on the growth of influencer marketing last year, it appears that this marketing channel could be becoming less effective. Some research found that influencer engagement rates dropped significantly

It was announced in late September 2020 that Facebook’s 20 percent rule was going to be removed for advertisers. Collectively social media managers let out a sigh of relief, no

E-commerce for business is an integral part of company growth and sustainability. Yet many small-to-medium-sized businesses have long-avoided starting an online version of their brick-and-mortar store, either due to cost,

Recently the American Lung Association released “The Road to Clean Air” – a new report that outlines the broad benefits of a transition to an electric transportation sector increasingly powered

Creating an e-mail campaign that converts starts long before messaging, layout and design. Much like with any marketing, there are key steps to crafting an e-mail that won’t get automatically

Are you considering using Twitter to grow your business? With 53 percent of people who use Twitter being “more likely to be the first to buy new products,” it’s a