Be a Sponsor

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

Now that we’ve got our calendar of events for the year nailed down, we’re getting sponsorship forms ready for the events. We’ll have forms for each event and various sponsorship levels that are tailored to the specific event.

I’ve written about sponsorships and partnerships in this column before but it’s worth repeating. Events are fun to have, but they come at a cost. Our operations come at a cost. In order to minimize the effect that our events have on our budget, we seek out sponsors to help defray our costs. Because of the COVID situation forcing us to cancel quite a few of our events last year, our revenue from sponsorships took a hit. We need to help make that up this year.

Partnerships—whether they’re sponsorships, grants, donations, or just informal working relationships—accomplish much by making big initiatives possible and bringing to the table a variety of organizations to share in the success and the interest.

They’re also win-win propositions, as they benefit us by bringing needed funding and support to programs that we want to present. They also benefit the sponsor or partner, as they give that organization added publicity and exposure. So, everyone benefits.

We build partnerships by directly approaching organizations, speaking before groups, and by organizations hearing about what we do and wanting to join us. That’s where the sponsorship forms come in.

So, whether it’s our Running The Ave 5K on June 27, Food Truck Festival on The Ave on August 22, Cruise Down Memory Lane on October 16, A Taste of Vineland on October 27, Pumpkin Patch Party on October 30, Christmas Parade on November 30, or our new event—An Olde Fashioned Christmas—December 3 through 5, we have plenty of sponsorship and partnership opportunities available for you and/or someone you know. Don’t worry if a major giving level isn’t affordable for you. We’ll fit you in to a level that fits your, or your company’s, budget.

These are part of the initiatives that we’re planning in our teams—Organization, Design, Promotions, and Economic Vitality—and we’re looking to expand our base of support for these plans. Join us.

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Speaking of the Running The Ave 5K on June 27, registration is open. Over the past two years we’ve had runners from throughout the Delaware Valley participate. Be one of them by going to Main Street Vineland’s website—theave.biz—and sign up.

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This is a reminder about “Take Out Thursday,” which helps our restaurants on The Ave. This week, on April 15, check out El Rincon Del Sabor 2, at 514 E. Landis Avenue. For information for subsequent weeks, go to our Facebook page for the restaurants’ menus, hours, and phone numbers.

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Another reminder: We have a COVID vaccination clinic right on The Ave, which will also provide COVID testing. It’s operating through the Vineland Health Department and is located in the former Landis MarketPlace building, at 631 E. Landis Ave. You can get more information by contacting the Health Department at 856-794-4131.

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On the Ave