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The Wedding Cluster

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

One of the business clusters that was mentioned in our tab supplement a few weeks ago was our cluster of wedding-related businesses. We have a group of them—reception halls, stores for formal wear, gowns and dresses, shoes, jewelry, dry cleaning, printing, and more. All this makes The Ave a real destination for all wedding needs.

At Main Street Vineland, have taken advantage of this fact over the years. It started with Downtown Wedding Weekend nine years ago—a wedding shopping extravaganza right in our downtown. We expanded the concept two years ago to make the event a full bridal show, with a fashion show and wedding-related vendors. Prospective brides and grooms from throughout the area came and made those events a tremendous success.

We’ve had to change Weddings on The Ave somewhat this year because of the COVID situation. Because of restrictions on indoor gatherings, we have had to eliminate the bridal/fashion show this year, but we are devoting the full month of November to celebrate our wedding cluster.

This year, as in all the past years, Al’s Shoes has come forward as the major sponsor. The idea was originally conceived by the store’s owner, Brian Lankin. Like his father Al Lankin (Big Al), Brian has served Main Street Vineland with enthusiasm and dedication—on our Board of Directors (of which Brian is the chairperson) and in providing valuable input and support. We’re grateful for his continued generosity.

So, if you’re planning on tying the knot with your beloved, think about the following businesses that are ready to serve you: Al’s Shoes (639 E. Landis Ave.), Cloud #9 Event Venue (22 W. Landis Ave.), DeSoto Jewelers (651 E. Landis Ave.). Finer Flowers (645 E. Landis Ave.), Grant Plaza (619 E. Landis Ave.), Jessie’s Bridal Shop (539 E. Landis Ave.). Juvante Formal Wear (735 E. Landis Ave.), Lauro Jewelers (622 E. Landis Ave.). Pretty On Purpose (744 E. Landis Ave.). Rienzi Bridal Salon (745 E. Landis Ave.). Sir Speedy Printing (22 W. Landis Ave.), and The Spot (618 E. Landis Ave.). All of these businesses will help you make sure that your special day doesn’t go off without a hitch.


Don’t forget that our annual Christmas Parade is planned for later this month—Saturday, November 28 (rain date: November 29) at 5 p.m., on Landis Avenue. We’ll also have COVID-related safety measures in place there, including social distance and wearing of masks or face coverings for spectators and participants. The major sponsor is Century Savings Bank, with Lidl and Newfield National Bank as supporting sponsors. “Peace on Earth” will be this year’s theme. Floats this year are to be decorated to honor persons in history who have worked toward the spread of peace in our world, past or present. The parade, as in the past, will feature a contest for the best floats. Registration for participants and vendor applications are through the Main Street Vineland website——and are currently posted through a link on the home page. Additional sponsorship opportunities are available. If you want to volunteer to help out at the parade, we can use you; just contact our office.

On The Ave