Originally published on Forbes.com.  As third-party cookies gradually fade into obsolescence, brands are racing to adapt to changing consumer behavior and new data privacy regulations. At the same time, businesses recognize the value of brand loyalty. In this article, we review why brands should seriously consider investing in a loyalty program to collect first-party data.

As technology continues to evolve, more people are relying on smart speakers and voice search assistants for everyday tasks. In fact, according to a study by NPR and Edison Research, 53 million Americans own a smart speaker, and that number is expected to grow. With this rise in popularity, it’s important for businesses to optimize

Lights, camera, action! The world of video marketing is waiting for you, and it’s a game-changer for businesses looking to boost engagement and conversions. We live in a fast-paced, visually driven world, and there’s no better way to grab your audience’s attention than with a well-crafted video. In this article, we’ll delve into the power

Originally published on Forbes.com. Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start by defining hashtags. A hashtag is a word or phrase preceded by the pound sign (#). Used on social media, hashtags help to categorize content