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Business is Popping

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

If you’ve walked or driven down The Ave recently, you’ve probably seen some new businesses that have opened or are in the process of opening. Any new business is great news—as is the continued durability and resilience of our established businesses. What is striking lately is the ability to quickly fill available properties with these businesses.

We have some new businesses that are making our downtown their home. This bodes well for another batch of ribbon-cuttings and we’re planning to group them together for a ribbon-cutting event in the coming month. Watch for details.

This also reflects on the effectiveness of our Work The Ave program. We want to make The Ave the alternate workspace for businesses looking for a business environment removed from the crowded conditions of city working, yet not far from “where the action is.” Our promotion of this program—through social media, our website, and print media has been paying off.

As the COVID crisis seems to be winding down, the business climate is ramping up. Watch for more.


NEWS FLASH: We’re proud to announce that Lidl is the major sponsor of our Running The Ave 5K. Don’t forget that registration is open for this third annual run, to take place on June 27. It will be held rain or shine, starting at 9 a.m. Cumberland County’s, premier road race, held in cooperation with Second Capital Running, will go through 3.1 miles of Vineland’s wide streets and green parks.

The race starts on The Ave. Special awards will go to the fastest runner from Vineland and a True Grit Award for the last-place finisher. Team challenges will take place for the fastest family and fastest business. Social distancing measures will be in place.

Over the past two years we’ve had runners from throughout the Delaware Valley participate. Be one of them by going to Main Street Vineland’s website——and sign up.


Just a reminder that we have a COVID vaccination clinic right on The Ave, which will also provide COVID testing. It’s operating through the Vineland Health Department and located in the former Landis MarketPlace building, at 631 E. Landis Avenue. It’s handy, well-organized and there for you. You can get more information by contacting the Health Department at 856-794-4131.


Remember that Main Street Vineland is here to help. We pass this information along to our businesses every Tuesday, in the 9 a.m. hour, on POP FM 99.9, Channel 22, and on Facebook Live on n

For more on Main Street Vineland, call our office at 856-794-8653, visit—or check us out on Facebook. You can also e-mail me at

On the Ave