Targeting Gen X

Generation X may be small, but we are a mighty generation that marketers often overlook. Gen X is sandwiched between the much larger segments of babyboomers and millennials and crafting your campaigns with this market in mind has its advantages. First, let’s identify the people who are part of what many call “the forgotten generation.”

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Summer of HEROES

At a ceremony held recently at the Longport Police Station, the John R. Elliott HERO Campaign unveiled three new members of its fleet of HERO police patrol cars aimed at preventing drinking and driving. The cruisers, from Vineland, Longport, and Pleasantville, will serve as rolling billboards with the HERO Campaign message promoting designated driving. The

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5 Blogging Mistakes That Are Hurting Your Readership

From large corporations to mom-and-pop e-comm, certain blogging mistakes can hinder all of the efforts put into writing the content. To avoid these common blogging mistakes, we asked the pros at Clearbridge Branding Agency for their help in identifying where many bloggers, writers, and brands go wrong. Here are five common blogging mistakes to avoid

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The County Prosecutors Association of New Jersey, Inc. Announces Scholarships

The County Prosecutors Association of New Jersey annually awards scholarships to college, graduate and law students. Each scholarship is a one-year grant in the amount of $3,500 paid directly to the recipient. Scholarship recipients from previous years are ineligible. The County Prosecutors Association of New Jersey Inc. announces the availability of the following scholarships: •

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A Knotty Problem

One of New Jersey’s most important ecological features, the Delaware Bay stopover for Arctic nesting shorebirds, currently hangs in the balance. This year the passage red knot population fell to less than 80 percent of what it was just two years ago, and that was only a third of the original number before the overharvest

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