There’s a certain art to choosing the best social media platforms for your business. It can take research, thought, and introspection on what your business aims to achieve. But finding the rights ones can yield powerful results.
Clearbridge Branding Agency offers these three tips for finding the best social media platforms for your business.
How to Choose the Best Social Media Platforms for Your Business
#1: Choose platforms where your audience is located.
Before you can decide on the best social media platforms for your business, you need to audit your own audience. The social media experts at Clearbridge stress that it’s important for your business to be where your customers are. And in order to identify where they’re hanging out online, you need to understand who they are.
Are you a cosmetic company targeting young adults? Or, perhaps, a law firm focused on the senior population? The difference among these two specific demographics is great, and the networks you join should reflect that.
If you’re a white-collar business or practice targeting a professional population, you probably won’t gain much traction by joining TikTok. However, Twitter, Facebook, and LinkedIn make great sense for building a network and connecting with your slice of the public.
If you’re targeting Gen-Z or millennials, platforms like Instagram and TikTok may be powerful additions to joining other platforms like Facebook and Twitter.
Bottom line: always look to your audience and align your strategy with them.
#2: Choose platforms that are specific to your content.
Not only should your audience dictate the platforms your business joins, but so should the content you’ll be sharing.
If you’re a cosmetic company, a bakery, maybe a restaurant, or an apparel company, your content has the potential to be highly visual. According to Clearbridge Branding, visual content is prime for platforms like Instagram, Pinterest, YouTube, and even TikTok in certain cases.
On the other hand, if you’re a body shop or roofing contractor, visual platforms like Pinterest and Instagram aren’t exactly going to help you connect with your audience.
Consider your audience and the content you’ll share to help determine the best social media platforms for your business.
#3: Limit the number of platforms you join.
According to Clearbridge Branding, where some businesses go wrong is spreading themselves too thin and joining networks they really have no “business” being on. Every platform has its own unique characteristics and followings.
Not all content will be successful across all social channels. This is why it’s important to carefully craft content specifically for each platform. If you don’t have your own social media team helping manage all your online efforts, it’s better to start off small and master the art of one or two platforms before biting off more than you can chew.
Are you looking to level up your social media game or have questions about best practices and how to drive more sales online? Clearbridge Branding Agency offers expert social media training to help you get the most out of your online marketing efforts. Contact them today to learn how they can help!