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Better Follows the Bitter

Sometimes life is a combination of the bitter and the better. Such was the case last week when we were faced with the need to cancel two of our major outdoor summer events—Cruise Down Memory Lane and the Food Truck Festival on The Ave. These are two events that have been signature events on The Ave and have brought thousands of people downtown each year. That’s not to mention sponsorship support and a lot of goodwill. That’s the “bitter.”

Now comes the “better.” Newfield National Bank, always a strong supporter of Main Street Vineland and our initiatives, was a sponsor of the two events that had to be cancelled. To maintain that support, they became the major sponsor to two other upcoming events that are still on the books.

The second annual Run The Ave 5K, Cumberland County’s premier road race, will take place on Sunday, September 13 and, like last year, we’re expecting over 100 runners from throughout the area. Second Capitol Running is again joining us in putting this event on. Registration is taking place now.

Then, on Saturday, October 31, comes our annual Pumpkin Patch Party, which brings almost 100 children and parents to the mini-park at Landis Avenue and the Boulevard for an afternoon of fun, games, and fellowship. For more information on both these events, go to Main Street Vineland’s website:

We thank Newfield National Bank for their continued friendship and support—and for turning the bitter into the better.


Remember these important reminders:

• “Shop Local—Shop Safe” is an initiative in partnership with the Greater Vineland Chamber of Commerce to emphasize shopping our local businesses, whether it’s at the retail or supplier level, and doing so in a safe and responsible way, following the proper social distancing guidelines. We now have yard signs about this campaign, so you can publicize it and show your support. Contact the Main Street office to get yours.

• Take Out Thursdays is Main Street Vineland’s way of helping restaurants on The Ave, many of which are doing takeout and delivery. Watch for news of future Take Out Thursdays. Sample authentic multicultural cuisine; keep our business climate healthy.


A further reminder to go to the home page of our website— The—for links to initiatives to help our local businesses during these hard economic times.

Main Street Vineland is here to help. In the spirit of social distancing and respecting the safety of our staff, our office is currently closed to walk-in public though we are still working every day. We pass this information along to our businesses every Thursday on POP 99.9 FM, Channel 22, and on Facebook Live on, as well as and

For more information on Main Street Vineland, call our office at 856-794-8653, visit our exciting website——or check us out on Facebook. You can also e-mail me at