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Parading Good News

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

We’ve now been given the official go-ahead by the City for our Christmas Parade, planned for Saturday, November 28 (rain date is November 29) at 5 p.m., on Landis Avenue. The major sponsor this year will be Century Savings Bank, with Lidl and Newfield National Bank as supporting sponsors. “Peace on Earth” will be this year’s theme. Floats this year are to be decorated to honor persons in history who have worked toward the spread of peace in our world, such as Jesus, Moses, Mahatma Gandhi, Dr. Martin Luther King, Mother Teresa, or any other choice, past or present. The parade, as in the past, will again feature a contest for the best floats. Additional sponsorship opportunities are available. Registration for participates and vendor applications are through the Main Street Vineland website——and are currently posted through a link on the home page. Safety measures because of the COVID situation will be in place at the parade—including social distancing and wearing of masks or face coverings for spectators and participants.


A reminder about the grand opening and ribbon-cutting taking place this Friday, October 2, at 4 p.m., at Pretty On Purpose, 744 E. Landis Avenue. The store is anticipated to be the first of a chain of one-stop pretty shops for women promoting equality of all women. The store will stock clothes, jewelry, shoes, wigs, eyelashes, and other items to make every woman leaving the store feel “Pretty On Purpose.” We’re looking forward to being there, along with city, county, state, and federal representatives—and we want you be there, too.


Don’t forget these important reminders:

• Work on The Ave! Are you tired of working from home? Is your large, crowded office environment unsuitable for you now? A small inexpensive office to lease could be just the thing. Take advantage of the Vineland commercial district’s ideal location and accommodations to fill those needs—to create an alternative workspace. Office and professional space, as well as retail space is available. It’s also an opportunity for downtown property owners who have office or retail space available for sale or lease to market their vacancies. Property owners can use our website——to get the word out and attract possible tenants. Listings are free. Just click on the tab “Properties” and then “add entry.” Upload the information and a photo—and, upon approval, it will go “live.”

• “Shop Local—Shop Safe” is an initiative in partnership with the Greater Vineland Chamber of Commerce to emphasize shopping our local businesses, whether retail or supplier level, and doing so in a safe way, following proper social distancing guidelines. We have yard signs about this campaign, publicize it and show your support. Contact the Main Street office to get yours.

• In addition to indoor dining resuming, Take Out Thursdays helps restaurants on The Ave. Use that occasion—and any day—to patronize our many downtown restaurants and get a takeout, especially if you don’t have the time to eat in. Sample the variety of cuisines and keep our business climate healthy.

The Main Street Vineland office is currently closed to walk-in public though we are still working every day. We pass updated information along to our businesses every Thursday on POP 99.9 FM, Channel 22, and on Facebook Live on, as well as and

On The Ave