View online edition


Keeping a Tab on The Ave

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

We try to keep you informed, through this column, on what’s going on in downtown Vineland—on The Ave. We also like to brag a bit about The Ave and how far we’ve come. Often, however, the space limitations of a column can’t do justice to the whole story. We’d like to inform you and crow a bit more.

That’s why we’re coming up with a tab insert—“The Ave, Open for Business”—to appear in this newspaper in September. It’ll be a 12-page supplement chock full of what’s happening on The Ave, what to expect coming up and how we got here. We did a similar publication with the rebranding of The Ave four years ago. This current tab will show you where we are now—open for business again after the pandemic.

Some of the topics covered are those that have been touched on in this column over time—our restaurant district with its authentic multicultural cuisine, our “Work on The Ave” initiative encompassing remote job hubs, current grants to help our businesses, our wedding, healthcare, and auto care business clusters, upcoming events, and more. It’ll be an attractive publication that you’ll want to keep handy.

If you’re a business and want to advertise in the tab, you can do so for reasonable rates—starting at $99. Just call SNJ Today at 856-327-8800. We’ll print 15,000 copies.

Going a step further, why not have your business featured all year long? Go to, tell about your business, and send some photos. We want people to know how great The Ave is.

Watch this column and the other media for updates on our next major event, our second annual Run The Ave 5K to take place on Sunday, September 13. Like last year, we’re expecting over 100 runners from throughout the area. Second Capitol Running is again joining us in putting this event on. Registration is taking place now. Go to the Main Street Vineland website——for details.

Remember these important reminders:

• “Shop Local—Shop Safe” is an initiative in partnership with the Greater Vineland Chamber of Commerce to emphasize shopping our local businesses, whether it’s at the retail or supplier level, and doing so in a safe and responsible way, following the proper social distancing guidelines. We now have yard signs about this campaign, so you can publicize it and show your support. Contact the Main Street office to get yours.

• Take Out Thursdays continues and is Main Street Vineland’s way of helping our restaurants on The Ave., even as they reopen to indoor service. Use that occasion—and any day—to patronize our many downtown restaurants and get a takeout. Sample authentic multicultural cuisine; keep our business climate healthy.

A further reminder to go to the home page of our website— The—for links to initiatives to help our local businesses during these hard economic times.

Main Street Vineland is here to help. In the spirit of social distancing and respecting the safety of our staff, our office is currently closed to walk-in public though we are still working every day. We pass this information along to our businesses every Thursday on POP 99.9 FM, Channel 22, and on Facebook Live on, as well as and

On the Ave