How Sweet It Is: BRIDOR To Double Production Capacity

BRIDOR, producer of premium bakery products and Viennese pastries sold in more than 100 countries, recently revealed a major expansion to its Vineland site by investing in a new Viennese pastries line, a new warehouse, research and development center, culinary academy, baking center, and an automated bread line. The expansion at Vineland will double the production capabilities at the bakery and is part of a multi-billion-dollar investment strategy BRIDOR has committed to within the United States over the next several years.

The Vineland expansion project, which broke ground in the fall of 2024, included the construction of a 51,000+ square-foot building to house a newly acquired high-speed, automated Viennese pastry production line, as well as the installation of a state-of-the-art industrial refrigeration system. The new pastry line has been operational since summer 2025 and is now producing premium Viennese pastries for professional foodservice and retail partners across the United States and beyond.

In addition to the facility expansion, BRIDOR has invested in a new high-speed, automated bread production line that will replace the existing line within the current building footprint. This upgrade will further enhance the Vineland site’s versatility, efficiency and output, with the bread line expected to be operational in the second quarter of 2026.

BRIDOR hosted a celebration at the Vineland plant on January 28, to commemorate the milestone.

“This expansion reflects our commitment to growing closer to our customers and responding quickly to the needs of the U.S. market,” said Eric Julliet de Saint Lager, CEO of BRIDOR North America. “Vineland plays a critical role in our growth today and well into the future.”  

“This expansion brings advanced manufacturing capabilities, supports local jobs and reinforces Vineland’s role as a hub for high-quality food production,” said Anthony R. Fanucci, Vineland mayor.