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Adding “Pretty”

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

If you read the insert about The Ave in this newspaper a couple of weeks ago, you saw an article about business clusters downtown—groups of similar businesses that help make The Ave a destination for those business specialties. One of these is beauty and we have a ribbon-cutting coming up very soon to add to the businesses devoted beauty.

Main Street Vineland will help Pretty On Purpose celebrate its grand opening on Friday, October 2, with a ribbon-cutting at 4 p.m. Located at 744 E. Landis Avenue, Pretty On Purpose is anticipated to be the first of a chain of one-stop pretty shops for, in the words of owner Soroya’ Crawford, “women promoting equality of all kinds of women. The store will stock clothes, jewelry, shoes, wigs, eyelashes, and other items to make every woman leaving the store feel Pretty On Purpose.” We’re looking forward to being there, along with city, county, state, and federal representatives; we want you to be there, too. Let’s use this as another chance to welcome the reopening of The Ave.

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• Work on The Ave! Are you tired of working from home? Is your large, crowded office environment unsuitable for you now? A small inexpensive office to lease could be just the thing. Take advantage of the Vineland commercial district’s ideal location and accommodations to fill those needs—to create an alternative workspace. Office and professional space, as well as retail space is available. It’s also an opportunity for downtown property owners who have office or retail space available for sale or lease to market their vacancies. Property owners can use our website——to get the word out and attract possible tenants. Listings are free. Just click on the tab “Properties” and then “add entry.” Upload the information and a photo—and, upon approval, it will go “live.”

• “Shop Local—Shop Safe” is an initiative in partnership with the Greater Vineland Chamber of Commerce to emphasize shopping our local businesses, whether retail or supplier level, and doing so in a safe way, following proper social distancing guidelines. We have yard signs about this campaign, publicize it and show your support. Contact the Main Street office to get yours.

• In addition to indoor dining resuming, Take Out Thursdays helps restaurants on The Ave. Use that occasion—and any day—to patronize our many downtown restaurants and get a takeout, especially if you don’t have the time to eat in. Sample the variety of cuisines and keep our business climate healthy.

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Running The Ave 5K

The second annual Running The Ave 5K occurred in downtown Vineland on September 13. The run was organized by Main Street Vineland, in cooperation with Second Capital Running, with Newfield National Bank as major sponsor. Runners from seven New Jersey counties, as well as Pennsylvania, participated.

Winner: Andrew Belder, age 18, of Southampton, PA, with a time of 16 min. 17 sec.—a new course record!

First Female Finisher: Victoria Thaler, age 24, of Millville, 19 min. 30 sec.

Vineland’s Fastest Finisher: Joshua Arocho, age 32, 18 min. 51 sec.

True Grit Award (last place finisher—“to celebrate the spirit of never giving up”): Hara Beth Carney, age 48, of Pittsgrove.

On The Ave