Trends and timing have a significant impact on creating relatable social media content. Consumers crave content that speaks to them. So, how do you tailor your strategy to encompass relatability in your social media marketing? Creating relatable social media content starts with understanding what the consumer wants—and that can change frequently. That said, you’ll see these three tactics for creating relatable social media content for years to come.
Tactic #1: Humanization
How does one humanize their brand? It’s easier than you might think. The importance of humanity in branding is paramount; consumers want to see the people behind the bigger name. It doesn’t matter if you’re a small business or a large corporation, humanizing your brand is a necessary step in connecting with your audience in 2020 and beyond.
So, how can you inject more humanity into your social media content? Here are a few ways to start.
• Feature employee spotlights
• Start a live streaming series
• Show yourself and your employees behind the scenes
• Craft content with personality
• Personally respond to comments, messages, and reviews
Tactic #2: “Lo-Fi” Content
What do we mean by “Lo-Fi”? Well, in the music world, Lo-Fi is a popular sound aesthetic that revolves around low-quality production. That same concept is traipsing into the social media world with brands moving away from high-quality videos, photos, and stock imagery. In return, brands are benefitting from a grassroots approach to connecting with their audiences via a relatable, down-to-earth aesthetic.
Think about it: What posts do you find yourself more often drawn to—those featuring real people from the brands and businesses you trust or those of the airbrushed models in a montage of stock photography?
Consumers want to see themselves reflected in the brands they follow. Creating relatable social media content can literally be as easy as picking up your smartphone and going live. People want to relate and connect to a brand and its products on all different levels. It’s never been a better time to go live, create low-touch content, and capture your brand on your smartphone from day-to-day.
Tactic #3: Content Diversity
Few people in this world follow a brand on social media just for promotional posts. People follow brands on social media more often because of their story and the value they impart to their audience.
Look back on the last few posts you’ve made on your business pages. If they’re all explicitly promoting your brand/product, or prompting action from your audience, you’re missing a piece of the puzzle. Actually, you’re missing several pieces.
Introduce variety to your social media content by taking your followers behind the scenes. Share team selfies while at work, feature guests related to your industry when you go live, and use the Stories features to have a little fun with your audience. All of these are great ways to humanize your brand and connect with your audience naturally.
Sharing helpful tips, hacks, or fun facts that might be interesting or informative to your followers are also great ways to diversify your social media content. Just remember to be relatable and to add value to your customers’ lives. You have the opportunity to mean more to your audience than commerce—all you have to do is take it.
As originally published on Forbes.com. Clearbridge Branding Agency is a digital marketing agency located in Glassboro. Visit ClearBridgeMedia.com.
