Pomi USA, Inc. Tomato Passata has been named the 2023 sofitm New Product Award Winner in the Sauces category. The Specialty Food Association’s (SFA) sofitm Awards, which have been bestowed annually since 1972, are a top honor in the $175 billion specialty food industry.

SFA partners with Rutgers Food Innovation Center in Bridgeton for sofitm Awards judging and logistics management. Entries were judged strictly on a blind basis without packaging, pricing, or any brand identification. Products were judged on taste, including flavor, appearance, texture, and aroma, ingredient quality, and innovation.

Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.