Survey Shows Two-Thirds of Americans Shopping for Back-to-School

Summer is in full swing! And with the increased cost of summer fun, it can be difficult to budget for back-to-school expenses. According to a recent survey from TopCashback.com, three-quarters of Americans plan to shop back-to-school sales this year.

The survey polled a cross-section of 2,997 adults, aged 18 and over. Read on for some interesting results from the survey.

Are you shopping for back-to-school supplies this year?

• Yes (61%)
• No (39%)

(if “yes”) Do you expect to spend more or less than last year on back-to-school supplies?

• More (50%)
• The same as last year (33%)
• Less (17%)

(if “yes”) How much do you typically spend per child on back-to-school supplies?

• $50 to $100 (39%)
• $101 to $250 (26%)
• Less than $50 (21%)
• $251 to $500 (9%)
• More than $500 (5%)

(if “yes”) How will you be doing the majority of your back-to-school shopping?

• Shopping online (54%)
• Going to physical stores (46%)
• When do/did you typically start shopping for back-to-school supplies?
• Late summer (40%)
• Throughout the year (28%)
• Middle of summer [peak season] (25%)
• Once school ends [late spring/early summer] (6%)

Do you plan to shop back-to-school sales?

• Yes (75%)
• No (25%)

(if “yes”) What’s on your shopping list for back-to-school sales? (select all that apply)

• School supplies [notebooks, pens, backpack, etc.] (86%)
• New clothes and shoes (77%)
• Technology/appliances [new computer, new phone, mini fridge, etc.] (39%)
• Sports equipment (20%)
• Dorm necessities (13%)
• Other (2%)