FanDuel Transforms Regional Sports Viewing With Diamond Sports Group Partnership
In October 2024, FanDuel entered into a comprehensive naming rights and commercial agreement with Diamond Sports Group, which saw the rebranding of Diamond Sports’ Bally channels to the FanDuel Sports Network brand, coinciding with the season openings of the NBA and NHL. This move, approved by a bankruptcy judge, granted FanDuel naming rights for Diamond […]
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