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Front-Line Workers Aided

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland

Let me remind you of a great cause that was helped due to your generosity. In this column, back in the spring and early summer, I mentioned an initiative by Main Street Vineland, supported by Members 1st of NJ Federal Credit Union. Members 1st would match all donations to help COVID front-line workers up to a total of $1,000, to help buy food, products, and services for those workers in the medical field. The Main Street Vineland office will make all purchases, which will come from our downtown businesses here on The Ave.

Well, as I said, your kindness and selflessness has paid off. Gift certificates from downtown businesses, along with certificates of appreciation went to Vineland Emergency Medical Services (EMS) and Inspira Health Network.

It was a truly noble cause from which many benefitted. Thank you to all who helped.

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Register now for Main Street Vineland’s second annual Running The Ave 5K, Cumberland County’s premier road race, to take place rain or shine on Sunday, September 13, starting at 9 a.m., on Landis Avenue. It will be presented in cooperation with Second Capital Running, with Newfield National Bank as the major sponsor. This year’s race, in the light of the current crisis, will accommodate social distancing and public health. It will be an example of how future races can safely happen with large participant numbers. Registration is $25. To enter or for details, go to the Main Street Vineland website—

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Remember these important reminders:

• “Shop Local—Shop Safe” is an initiative in partnership with the Greater Vineland Chamber of Commerce to emphasize shopping our local businesses, whether it’s at the retail or supplier level, and doing so in a safe and responsible way, following the proper social distancing guidelines. We now have yard signs about this campaign, so you can publicize it and show your support. Contact the Main Street office to get yours.

• Take Out Thursdays continues and is Main Street Vineland’s way of helping our restaurants on The Ave., even as they reopen to indoor service. Use that occasion—and any day—to patronize our many downtown restaurants and get a takeout. Sample authentic multicultural cuisine; keep our business climate healthy.

A further reminder to go to the home page of our website——for links to initiatives to help our local businesses during these hard economic times.

Main Street Vineland is here to help. In the spirit of social distancing and respecting the safety of our staff, our office is currently closed to walk-in public though we are still working every day.

We pass this information along to our businesses every Thursday afternoon on SNJ Today 99.9 POP FM, Channel 22, and on Facebook Live on

For more information on Main Street Vineland, call our office at 856-794-8653, visit our exciting website——or check us out on Facebook. You can also e-mail me at

On the Ave