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Website Basics

So you’ve entered the world of promoting your ideas, business, and/or product(s) to the world via a website. Whether you don’t know the first thing about how to go about designing a website or you consider yourself an expert but have other items on your agenda, here are four tips to make the process go smoothly.

1. Know and understand your target customer. If you design a website you think will attract clients, but you don’t really know who your customers are and what they are interested in, it is unlikely you will be successful. There are ways to find out what your customer wants. Survey your existing clients. Ask them about their choices. Why do they like your products? Reward your customers for their answers and loyalty. Create a simple contact form with name, address, age, gender, etc. when they purchase a product.

2. Don’t focus just on the home page, keywords and titles. Search engine optimization and better rankings alone won’t keep your customer on your site or get them to buy. Once the customer has visited your site, you want to make sure they get interested in your products or services and stick around. Provide clear and unambiguous information. By providing suitable and easily visible links, the customer can navigate to these pages and get the details about your different products and services.

3. Provide easy contact information.When you sell products or services from a website, your customer can make a purchase 24 hours a day. Also, your customers may be from various timezones. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an e-mail address that reaches you. Consider a chat bot for your website that can immediately answer FAQs. People may need to contact you about sales, general information or technical problems on your site. If you offer online purchases, provide options like credit card, PayPal or other online payment service.

4. Get help from the experts. The team at LeadUp Solutions know that a well-designed website is essential for every business. Visit LeadUp Solutions to claim your free marketing consultation to learn how LeadUp Solutions can make your brand stand out online.