Garden State Bulb Company® of Vineland, a wholesale supplier of premium Dutch flower bulbs and bare root perennials based in Vineland, is partnering with Proven Winners® to create an exclusive new flower bulb program for retailers and consumers.
The collaboration is Proven Winners’ first foray into the comprehensive flower bulb market and a step forward for Garden State Bulb Co. in making premium bulb combinations accessible at retail.
The pair plans to collaborate on creating innovative product assortments. The collections will include carefully curated multi-genus combinations that include spring and fall assortments, as well as highly coveted single varieties that will be the focal point of any landscape or home garden. All programs will feature unique packaging created solely for this collaboration.
“This partnership was an easy decision because Garden State Bulb shares our values of introducing innovative products, maintaining strict quality standards and creating consumer success by providing only the highest quality plants,” says Dave Konsoer, vice president of sales at Proven Winners. “This brand license partnership gives both companies the ability to expand sales and brand awareness in new areas.”
As the leader in the selection, production and distribution of dormant flower bulbs, Garden State Bulb Co. offers a wide variety of Dutch and other international and domestic flower bulbs and perennial varieties to consumers. The company boasts almost 50 years in operation and is the No. 1 dormant live goods supplier to U.S. retail. Its partnership with Proven Winners marks a new chapter for both companies.
“Garden State Bulb Co. is constantly innovating and searching for new ways to meet consumer needs,” says Mark Roes, vice president of sales and marketing at Garden State Bulb Co. “These programs of exciting new combinations will no doubt delight and inspire consumers. We couldn’t be more pleased to be expanding our offerings to consumers and retailers in this partnership with a brand that gardeners know and trust.”
Garden State Bulb Co. and Proven Winners will produce creative packaging and retail solutions that focus on the latest market trends to meet the needs of both retailers and consumers as part of the new bulb program. The branding and marketing will be backed by the Proven Winners brand and supported by its trade and consumer marketing campaigns.
In line with the company’s mission to make planting easy and increase customer success, each package calls out the ideal planting time and total coverage area to help gardeners plan their spaces.
“A Proven Winners branded flower bulb program gives our retail partners access to the brand in a new market segment,” Konsoer says. “This will help further define Proven Winners as The Brand Gardeners TrustTM and provide even more solutions for consumers and retailers.”
All packages sold by Garden State Bulb under the partnership will be branded and packaged as Proven Winners. Garden State Bulb Co. will continue to sell its existing bulb programs under the Garden State Bulb brand.
More information about Proven Winners is available at provenwinners.com.