As the world becomes increasingly influenced by digital social spaces, using social media marketing for e-commerce can help businesses increase sales and meet growth goals. Since platforms like Instagram and Facebook have made it easier for users to shop directly on their apps, brands are taking this opportunity to develop strong social media sales strategies.

Here are a few tactics to try when using social media as a marketing tool for your e-commerce business:

Tactics for Using Social Media Marketing for E-Commerce

1. Set Clear Goals

Setting clear goals and objectives is one of the most important steps in any marketing strategy. It allows your brand to monitor progress and quantify the effectiveness of your marketing efforts. When using social media marketing for e-commerce, it’s important to decide which indicators will help you best determine whether or not you’re reaching your goals. Many businesses, big or small, use engagement rates, conversions, clickthrough rates, or web traffic as performance indicators to help them stay on track.

2. Create Visually Engaging Content

Visual content is one of the most impactful types of social media content. It keeps users engaged and allows information to be easily shared. Many brands have been able to grow significantly by combining a solid marketing strategy with high-quality photo and video content. When marketing your e-commerce business on social media, avoid posting content that is overly promotional or that displays your products in a plain way. Take time to create visual content that tells a story that your target audience will relate to instead of content that sells a product.

3. Interact With Your Followers

Boosting conversions while boosting customer service is vital for e-commerce businesses. Interacting and engaging with your followers gives them an incitive to visit your website and support your business. Even followers who don’t purchase your products are more likely to share your content if they have positive interactions with your brand on their feed. Social media is also a great place to address inquiries, concerns, and even negative reviews.

4. Start a Blog

Having a blog on your website and promoting it on your social media channels is a great way to establish thought leadership within your niche. Blogging can turn passive followers into active and loyal customers by providing them with answers, tips, and in-depth knowledge of your products or services. Starting a blog for your e-commerce business can also help your social media marketing strategy by helping you create informational, entertaining, and engaging content that isn’t overly promotional.