Crafting the right call to actions for social media, email marketing, and website content can help you reach more subscribers and conversions. But what is it about these call to actions that stand out or encourage, well… action?
We asked the marketing gurus at Clearbridge Branding Agency about call to actions that get more clicks and conversions. Here’s what we found.
Creating Compelling Call to Actions
Understanding the CTA
Before we dive in, let’s take a quick crash course on what a clear call to action is.
According to Clearbridge Branding, a Call to Action, or CTA, is a phrase that is used to direct and persuade your audience to take the next step, be it learning more about a service on your website or purchasing a product from your online store.
A CTA can come in a few different forms. It can be as simple as a couple of words (“Buy now,” “Learn more,” “Apply today.”). It can even be one or two sentences (“Want to learn more about auto care? Subscribe to our mailing list and never miss a tip!”). It can also be a clickable button or hyperlink.
You’re creating an opportunity for your audience, whether it’s to learn more about a topic or purchase a product. A strong call to action helps them take that next step.
Creating Urgency and Curiosity
With so little time to capture your audience’s attention, your call to actions need to be simple, direct, and actionable, says Clearbridge. Capitalize on your audience’s FOMO (fear of missing out) by creating a sense of urgency in your CTA.
Use words like “now,” “today,” or “limited time” in your copy. Words that encourage an immediate action or trigger a FOMO response.
But words aren’t the only things that can influence conversions, according to experts at Clearbridge. For example, the button color, font, and size on your website may be influential on a visitor’s desire to click. Combined with clear, actionable copy, these elements can play off one another, and when carefully crafted, can be quite persuasive.
Switching Things Up
There are times when it can pay off to take your call to actions another step further by thinking a little differently about your language. After all, you don’t want to be stuck using the same call to action over and over again.
Depending on your brand voice and tone and the vertical you’re in, using more playful words can help tantalize your audience.
Words like grab, snatch, snag, catch, score, and gain are all good examples of how you can shake up your call to actions and stand out from the crowd. Bottom line? Vary your call to actions so you can keep your customers curious (and clicking!).
Are you looking for compelling, persuasive copy for your website or social media accounts? Clearbridge Branding Agency is your answer to driving more conversions both on and offline. Contact them today to learn how they can help you move forward decisively.