It may be hard to believe, but the holidays will be here before you know it—Saturday, September 16 marked 100 days until Christmas. And according to a recent survey conducted by TopCashback.com (TopCashback), more than one in 10 (11%) Americans will start (or have started) their holiday shopping in September. The survey polled a cross-section of 1,756 US-based adults, aged 18 and over. Here are some additional statistics from the survey.
Are you looking forward to the holiday season this year?
- Yes (79%), No (21%)
Do you feel financially prepared for this upcoming holiday season?
- Yes (55%), No (45%)
In your opinion, what do you find the most stressful out of the following? (select up to 2 responses) [top five responses]
- Shopping for gifts (53%)
- Holiday meals [cooking/baking] (27%)
- Traveling (26%)
- Spending time with family [immediate or extended] (21%)
- Decorating (20%)
Will you be purchasing gifts this holiday season?
- Yes (88%), No (12%)
(if “yes”) How many total people will you be purchasing gifts for?
- 5 to 9 people (40%)
- 1 to 4 people (28%)
- 10 to 14 people (21%)
- 15 or more people (11%)
(if “yes”) How much do you plan to spend on gifts per person (on average)?
- $25 to $50 (38%)
- $51 to $100 (28%)
- Less than $25 (14%)
- $101 to $200 (12%)
- More than $200 (8%)
Do you plan to travel for the holidays?
- No (64%), Yes (36%)
(if “yes”) How much do you plan to spend on your holiday travel per person?
- Less than $250 (28%)
- More than $1,000 (21%)
- $250 to $500 (25%)
- $501 to $750 (14%)
- $751 to $1,000 (12%)
(if “yes”) Would you travel on a holiday to save money?
- Yes (73%), No (27%)
Have you already started shopping for this upcoming holiday season?
- Will start in November (32%)
- Yes, I already started but have not finished (26%)
- Will start in October (19%)
- Will start in September (11%)
- Will start in December (7%)
- Started and completed my holiday shopping (5%)
What’s the latest you’ve waited to buy a holiday gift?
- A few days before gifting. (31%)
- A few weeks before gifting. (24%)
- The day before gifting. (20%)
- The day-of gifting. (14%)
- More than a month before gifting. (11%)
When do you think is an acceptable time for places (i.e. stores, radio stations, hotel lobbies, etc.) to start playing holiday music?
- After Thanksgiving (59%)
- Only during December (20%)
- After Halloween/November 1 (16%)
- Anytime throughout the year (5%)
