Real Men Wear Pink

Local leaders to raise awareness and funds in the fight to end breast cancer.

From left: Dr. Neil Taunk, Dr. Brian Englander, Dr. Douglas Beach, Nathan Hayward, Rich Durso, Dr. Arturo Loaiza-Bonilla, Dr. Curtis Miyamoto, Rich Goldberg, Phil Jaurigue, and Mike Ballas.

In its fourth year, more than 15 men throughout the Greater Philadelphia area will unite to fight breast cancer with the American Cancer Society through participation in the Real Men Wear Pink campaign. Throughout September and October, Real Men Wear Pink participants will encourage community members to take action in the fight against breast cancer.

“In addition to wearing pink and raising awareness about breast cancer, these men will be raising funds to help the American Cancer Society attack cancer from every angle and save more lives from breast cancer,” said Kelley Dickinson, community development manager for the American Cancer Society. “Funds raised help us save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support.”

Each Real Men Wear Pink participant accepts a fundraising challenge and will compete to be the top fundraiser among his peers by the end of the campaign.

“No one should have to face a breast cancer diagnosis alone,” said Phil Jaurigue, the chairman and CEO of Sabre Systems, Inc. “That’s why I joined the American Cancer Society in support of their lifesaving work by participating in the Real Men Wear Pink campaign. This is a cause I personally believe in, and I’m committed to raising awareness and funds for the American Cancer Society’s efforts.”

According to the American Cancer Society Cancer Facts & Figures 2019, an estimated 268,000 women in the United States are expected to be newly diagnosed with breast cancer, and an estimated 41,760 will die from the disease this year. About 2,670 men are also expected to be diagnosed with breast cancer this year with 500 deaths. Breast cancer is the second leading cause of cancer death in women, and it is the most common cancer diagnosed in women other than skin cancer.

“Our community can make a huge impact in the breast cancer cause,” said Paula Green, executive director for the American Cancer Society’s Greater Philadelphia area. “We are grateful to our Real Men Wear Pink participants for lending their voices to this cause and fighting for everyone affected by breast cancer.

The campaign will formally kick off, announcing this year’s candidates, at the Real Men Wear Pink Reveal Party on Thursday, September 12 at Manayunk Brewery, beginning at 6 p.m.

For more information about breast cancer or the Real Men Wear Pink campaign in Greater Philadelphia, contact Kelley Dickinson at 215-985-5304 or e-mail kelley.dickinson@cancer.org or visit realmenwearpinkacs.org/philadelphiapa.

The American Cancer Society is a global grassroots force of nearly 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the American Cancer Society is attacking cancer from every angle. Visit cancer.org for more information.