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Business & Tech

Instagram Videos

As social media continuously proves to be an effective tool for reaching target audiences, more brands are choosing to use social media platforms for their online video advertising. Instagram has


With up to 82 percent of consumers reading online reviews before making a purchase decision, using testimonials in content marketing has proven to be effective as well as necessary for

Market Strategies

Part one, published two weeks ago in this space, discussed online marketing possibilities along with creative and unique traditional marketing. Part two of Ways to Market Your Small Business will

Market Strategies

Marketing your small business may sound tough and expensive, but technology allows small businesses to efficiently budget, advertise, create awareness, and network at a low cost. Here are the first

Crisis Mode

Social media is a powerful outlet to market your business or product; however, social media can also harm you during a crisis. A social media crisis is when something has

Good Letters

The brand fonts you choose for a logo, web copy, or packaging design can say as much about your business as your product or customer service. Insight of design is

Omicron Effect

With the spread of the COVID-19 Omicron variant, investors across the country have seen substantial hits to their portfolios. Richard Michelfelder, a clinical associate professor in the Rutgers–Camden School of

Money Management

If you’re like many Americans, having a better understanding of money management is a priority for you right now. In fact, nearly 75 percent of Americans hope to improve their

E-mail Marketing

The right e-mail marketing tips can make all the difference in creating a successful campaign. Whether you’re sending out a sales blast or broadcasting your monthly newsletter, utilizing the right