Graphic Design
Graphic design is meant to evolve and grow. As the worlds of art, technology, and media continue to change, designers must stay on top of new graphic design trends to
Business & Tech
Testimonials
With up to 82 percent of consumers reading online reviews before making a purchase decision, using testimonials in content marketing has proven to be effective as well as necessary for
Market Strategies
Part one, published two weeks ago in this space, discussed online marketing possibilities along with creative and unique traditional marketing. Part two of Ways to Market Your Small Business will
Market Strategies
Marketing your small business may sound tough and expensive, but technology allows small businesses to efficiently budget, advertise, create awareness, and network at a low cost. Here are the first
Crisis Mode
Social media is a powerful outlet to market your business or product; however, social media can also harm you during a crisis. A social media crisis is when something has
Good Letters
The brand fonts you choose for a logo, web copy, or packaging design can say as much about your business as your product or customer service. Insight of design is
Omicron Effect
With the spread of the COVID-19 Omicron variant, investors across the country have seen substantial hits to their portfolios. Richard Michelfelder, a clinical associate professor in the Rutgers–Camden School of
Money Management
If you’re like many Americans, having a better understanding of money management is a priority for you right now. In fact, nearly 75 percent of Americans hope to improve their
E-mail Marketing
The right e-mail marketing tips can make all the difference in creating a successful campaign. Whether you’re sending out a sales blast or broadcasting your monthly newsletter, utilizing the right
CRO: Conversion Rate Optimization
There are multiple stages of conversion rate optimization. And like a revolving door, optimization of your website is something that never ends as your brand expands, grows, or changes. Improving
