As a small business owner, it’s important to not only focus on making a profit, but also to consider the impact your business has on society and the environment. One way to do this is by incorporating socially responsible marketing into your strategy.
Socially responsible marketing refers to the practice of incorporating social and environmental considerations into a company’s marketing strategy. Small businesses can be socially responsible in their marketing by promoting sustainable products or services, giving back to the community, promoting diversity and inclusion, and being transparent and accountable for their actions. By incorporating these strategies, small businesses can make a positive impact on society and the environment, while also benefitting in the long run.
Small businesses can be socially responsible in their marketing by giving back to the community. This can include partnering with local non-profit organizations, supporting community events, or creating a charitable giving program. Not only does this make a positive impact on the community, but it also helps to build a positive reputation for the business.
Xspero makes socially repsonsible marketing easy for local shops and restaurants. Small businesses are the backbone of our communities and many need our support more now than ever. Xspero helps small businesses secure advertising at little to no out-of-pocket cost to them and even helps some of them with social media and digital ads.
Xspero merchants get to know our amazing Xspero customers. Our users download the Xspero app in order to support their favorite nonprofit. While it only takes a couple of minutes to download and start using the Xspero app, our users are willing to spend that extra time in order to give back and support the community around them.
Just being a part of the Xspero Network allows merchants to be a part of an innovative social giving app. So many of us want to give more to our favorite causes and business owners are no different. But if they say yes to every organization that asks for a sponsorship, a gift card, or some other donation, they will likely run out of funds to do so. With Xspero, merchants can allow their customers to choose where their donations go. They can also feel good about being a part of a program that has given nearly $20,000 to South Jersey charities since 2019.
Are you a small business looking for new ways to attract customers? Think about joining the Xspero Network! Reach out to us at Support@Xspero.com or give us a call at 856-497-1327.
Haven’t downloaded Xspero yet? Find Xspero in your phone’s app store.