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A Christmas Luau

by Russell Swanson, Exec. Dir., VDID, Main Street Vineland
Our office has been busy preparing for our annual Main Street Vineland Christmas Parade, set for Saturday, November 25. It’ll start at 5 p.m. and, if it rains, it wll be held the next day at the same time. This year’s theme is “A Christmas Luau On The Ave.” Trophies will be awarded to the first, second, and third place winners in both the “Large Float” and “Petite Float” categories. The parade will be preceded by a holiday-related performance by members of the Vineland Regional Dance Company and DJ Tony Gambino in the 600 block of Landis Avenue. The major sponsor is Friends of Michael Testa Jr. for State Senate and Newfield National Bank is a supporting sponsor. Additional sponsorship opportunities are available.
Applications to be in the parade or to be a vendor can be obtained by going to the Main Street Vineland website——where the rules and regulations can also be reviewed and printed out. To be a participant in the parade, applications must be completed online. Registration for parade participants is free and all registrations must be received by this Friday, November 17. Registration is required to participate in the parade and no registrations will be allowed the night of the parade.
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Another reminder that this is also wedding season on The Ave. We’ve devoted the month of November to a Weddings on The Ave promotion. We’re fortunate to have several wedding-related businesses downtown to serve the needs of brides and grooms. This promotion is sponsored by Al’s Shoes, whose owner, Brian Lankin, is the chairperson of our Board of Directors. Take a look at the array of wedding-related businesses on The Ave.: Al’s Shoes (639 E. Landis Ave.),  DeSoto Jewelers (651 E. Landis Ave.). Finer Flowers (645 E. Landis Ave.), Juvante Formal Wear (735 E. Landis Ave.), Lauro Jewelers (622 E. Landis Ave.). Pretty On Purpose (744 E. Landis Ave.). Rienzi Bridal Salon (745 E. Landis Ave.). The Spot (618 E. Landis Ave.), and Touched By Jewel, (605 E. Landis Ave). Stop in to any of them and let them serve you.
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Be sure to mark your calendars for our Sounds For Sculpture concert celebrating the works of Seward Johnson’s sculptures in our downtown. Composer Christian Tamburr will bring this amazing show to the Landis Theater on Wednesday, November 29 at 7 p.m. More information and tickets are available at Information about Christian Tamburr may be found at
Coming back for the third year, just in time for your holiday shopping and planning, is the Olde Fashioned Christmas on The Ave, which will take place on Landis Avenue on December 1 and 2. South Jersey Glass & Door Company is the major sponsor of this event. Stay tuned for more information on this exciting holiday event.

On the Ave