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{ 2 }  SNJ Today  |  SEPTEMBER 28, 2022                                                                                                                                                                                                                    SEPTEMBER 28, 2022  |  { 3 }
         CONTENTS                                                                 VANILLA FUDGE                                  Continued from cover

                                                                           as No. 6 with a version that slowed down   rearranged them into a whole different
   FACES IN THE NEWS ......................... 3                           the rhythm, put in an organ and created a   song,” he says.
                                         P Page 8:                         psychedelic heavy metal sound. This was   Stein also cites the Beatles as an
   IN OUR SCHOOLS ............................... 4  Our Native Gum Tree   a year before “Born to be Wild” included   influence and the band worked a num-
                                                    Gum Tree
   COMMUNITY UPDATE......................... 6                             Steppenwolf’s John Kay uttering those   ber of Fab Four songs into their reper-
   THE GREAT OUTDOORS ...................... 8                             words that will live in infamy: Heavy   toire during their early years.
                                                                           Metal Thunder.                         Shadow Morton, who produced
   COMMENTARY ................................. 11
                                                                             The group that took “You Keep Me   The Shangri-Las and Janis Ian, caught
   COMMUNITY CALENDAR .................. 12                                Hangin’ On” up the charts went by the   their live act, and was impressed by
   FUN AND GAMES ............................. 13                          name Vanilla Fudge, and consisted of   their trippy, psychedelic version of “You
                                                                           Mark Stein on keyboards, Tim Bogert   Keep Me Hangin’ On.” Morton offered to
   HISTORY .......................................... 14                   on bass, Vince Martell on guitar and   record the song as a single. This resulted
   BUSINESS DIRECTORY ..................... 15                             Carmine Appice on drums.            in a deal with the Atlantic Records subsid-
                                                                            “I was sitting with Bogert at the   iary Atco, which requested a name change.
                                                                           Cheetah Disco in New York City when    At the time, The Pigeons had replaced
                                                                           the Supremes hit came on. We looked at   Rick Martin and the Showmen. They
                                                                           each other. ‘We can revamp the tune,’ ”   chose Vanilla Fudge which got a better
                                                                           Stein says.                         reception. “The name sounded cool,” says
                                                                             And so they did.                  Stein, who has lived in Florida for the
                                         Pick up your copy of SNJ Today at   “We knew we had something special,”   past 20 years. It also reflected their stand-
                                            various locations including:   he says.                            ing as a white group doing black music,
                                          • ShopRite, 1255 Landis Ave.,      Indeed. It wasn’t No. 1, but the record-  according to their bio.
                      STAFF                        Vineland                ing certainly helped define the sound   The band’s debut album, Vanilla
                                         • ShopRite, 3600 E. Landis Ave.,   of Vanilla Fudge. That sound will be in   Fudge, peaked at No. 4 without the ben-
                                                   Vineland                evidence when the band plays the Levoy   efit of a hit single. In 1968 , Vanilla Fudge
   DEBORAH BOERNER EIN, Editor            • ShopRite, 2102 N. 2nd St.,     Theatre on Friday, September 30.    headlined the Fillmore West with Steve
   CLARISSA TONEY, Production Manager              Millville                 It’s rare that after 55 years, three of   Miller. The group performed “You Keep
   MICKEY BRANDT, Contributor Emeritus    • Main Street Market, 140 S.     the four original members still perform.   Me Hangin’ On” on The Ed Sullivan Show,
   KEN PUSTIZZI, SR., CEO                      Main St., Millville         Only Bogert is out; he retired in 2010 and   and released their second album, The
   KEN PUSTIZZI, JR., President           • ShopRite, 1000 N. Pearl St.,   passed away last year. Pete Bremy has   Beat Goes On, which also hit the top 20.
   GIANFRANCO CASALINUOVO, COO                     Bridgeton               taken over for Tim.                    That summer, Atco reissued “You
   Advertising Executive:                • Bridgeton Family Diner, 825 N.    The performance lasts around 90   Keep Me Hangin’ On,” and the second
   PAMELA MORRIS,                                     minutes, Stein says. Based on an April   time around it limbed into the top 10. It
                                               Pearl St., Bridgeton
                                          • Amish Market, 2 Cassidy Dr.,   setlist from the Paramount Hudson   was followed by Renaissance, another
      600 G St., Ste 1240, Millville, NJ 08332                             Valley Theater, Peekskill, New York, the   top 20 album. The band toured with Jimi
        856-327-8800 •                Hopewell                show reads like a 1960s Top 40 revival.   Hendrix and played dates with Cream,
         E-MAIL:       • SNJ Today, 600 G St., Millville
                                                                           The numbers included “I’m a Believer,”   Janis Joplin, and Jefferson Airplane. A
                                                                          “Stop in the Name of Love,” “People   fledgling Led Zeppelin opened for Vanilla
                                                                           Get Ready,” “Season of the Witch,” and   Fudge.
                                                                          “Dazed and Confused.”                   Exhausted, they concluded the
                                                                             The band will likely perform a newer   European tour would be their last. After
                                                                           number, “Let’s Pray for Peace,” from   the release of their final album, Rock &
                                                                           a Stein solo album. With the war in   Roll, they played a few U.S. farewell dates
                                                                           Ukraine and its effect on children, he   and disbanded in early 1970.
                                                                           feels it’s more than apropos.          Vanilla Fudge reunited in 1984,
                                                                             Stein had a propensity for music as a   recorded a new album, Mystery, with
                                                                           young child. He would watch his uncle   guest artist Jeff Beck. The original four
                                                                           play the piano. “I had a natural ear, an   reunited again in 2006, toured with the
                                                                           affinity for music,” says Stein, who grew   Doors, and played Radio City Music Hall
                                  L   ocal Apples                          up in Hudson County. My parents got me   with Deep Purple. Since then, they’ve
                                  Local Apples
                                                                                                               played cruise tours, festivals, and in 2017,
                                                                           some lessons. It grew from there.” By his
                                                                           mid to late teens, Stein led a life of rock
                                        Tas   te of Fall!                 ‘n’ roll. He played Top 40 with bands in   celebrated 50 years.
                                        Taste of Fall!
                                                                                                                  They owe it all to “You Keep Me
                                                                           the New Jersey-New York area, includ-  Hangin’ On.” Heck, without that song,
                                 759 Garden Rd. • Pittsgrove               ing the then-famous Peppermint Lounge.   Stein may have scrimped by trying his
                                 759 Garden Rd
                                                       • Pittsgrove
                                                                            “We started playing as Rick Martin
                                                                                                               hand at pro baseball. The song still has
                                       8 56-64      1-7  400               and the Showmen. We were influenced   legs, Stein says. Quentin Tarantino used
                                        by the Rascals , with a vision of psyche-  it in Once Upon a Time in Hollywood, for
                                                                           delic rock. We did other songs where we   example.
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