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{ 4 }  SNJ Today  |  APRIL 20, 2022                                                                                                                                                                                                                             APRIL 20, 2022  |  { 5 }
              BUSINESS & TECH


        They are necessary for establishing trust and increasing
                     your sales in content marketing.

     DIGITAL DIGEST                       Rebecca Kowalewicz, VP Digital

              ith up to 82 percent of con-  reviews from customers. And with so    Add testimonials to your social
              sumers reading online reviews   many online shoppers relying on reviews   media content: User-generated content
     Wbefore making a purchase            before making a purchase, it’s important   shouldn’t only live on your website. The
     decision, using testimonials in content   to influence your customer at every step   use of reviews, ratings, and feedback
     marketing has proven to be effective as   of your conversion funnel.      from those who have used your products   customer, testimonials are a key ingredi-
     well as necessary for establishing trust    Create a separate testimonial   are like social media gold—free content   ent in creating an effective case study.
     and increasing your sales. Below we   page: While adding testimonials to your   you don’t have to create. It writes itself   Think of it this way: No one really wants
     explore four ways to implement testimo-  homepage can help generate interest and   for you.                   to read a one-sided explanation on how a
     nials in content marketing and why it’s   trust in your product, service, or brand,   And with more and more people shop-  brand says they’ve helped their customer;
     important.                           having a dedicated page where visitors   ping brands directly from social media   they want to hear it from the horse’s
        Add testimonials to your homepage:   can learn more about different products   without ever leaving the platform, intro-  mouth.
     When someone visits your homepage,   or services based on customers’ experi-  ducing reviews and testimonials in con-  By utilizing testimonials in your case
     chances are they’re looking for specific   ences can be very effective.   tent marketing is more important than   studies, you can expound on the infor-
     information about your brand, your prod-  Once the page is created, you can link   ever.                      mation a customer provides, explaining
     ucts, or the services you offer. Having   to it from the testimonials featured on    Use testimonials in your case stud-  exactly how you helped increase their
     featured testimonials on your homep-  your homepage, giving visitors the option   ies: Taking things a step further, for   profits 15 percent in the first quarter or
     age can be a great way to break up sec-  to explore feedback on your brand even   brands who wish to create more detailed   how your product has changed a cus-
     tions of content and entice visitors with   further.                      accounts of how their business helped a   tomer’s life. n

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