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100 Days Away (9/16): Survey Finds More Than One in 10 Americans Have Started Holiday Shopping

It may be hard to believe, but the holidays will be here before you know it—Saturday, September 16 marked 100 days until Christmas. And according to a recent survey conducted by TopCashback.com (TopCashback), more than one in 10 (11%) Americans will start (or have started) their holiday shopping in September. The survey polled a cross-section of 1,756 US-based adults, aged 18 and over. Here are some additional statistics from the survey.

Are you looking forward to the holiday season this year?

  • Yes (79%), No (21%)

Do you feel financially prepared for this upcoming holiday season?

  • Yes (55%), No (45%)

In your opinion, what do you find the most stressful out of the following? (select up to 2 responses) [top five responses]

  • Shopping for gifts (53%)
  • Holiday meals [cooking/baking] (27%)
  • Traveling (26%)
  • Spending time with family [immediate or extended] (21%)
  • Decorating (20%)

Will you be purchasing gifts this holiday season?

  • Yes (88%), No (12%)

(if “yes”) How many total people will you be purchasing gifts for?

  • 5 to 9 people (40%)
  • 1 to 4 people (28%)
  • 10 to 14 people (21%)
  • 15 or more people (11%)

(if “yes”) How much do you plan to spend on gifts per person (on average)?

  • $25 to $50 (38%)
  • $51 to $100 (28%)
  • Less than $25 (14%)
  • $101 to $200 (12%)
  • More than $200 (8%)

Do you plan to travel for the holidays?

  • No (64%), Yes (36%)

(if “yes”) How much do you plan to spend on your holiday travel per person?

  • Less than $250 (28%)
  • More than $1,000 (21%)
  • $250 to $500 (25%)
  • $501 to $750 (14%)
  • $751 to $1,000 (12%)

(if “yes”) Would you travel on a holiday to save money?

  • Yes (73%), No (27%)

Have you already started shopping for this upcoming holiday season?

  • Will start in November (32%)
  • Yes, I already started but have not finished (26%)
  • Will start in October (19%)
  • Will start in September (11%)
  • Will start in December (7%)
  • Started and completed my holiday shopping (5%)

What’s the latest you’ve waited to buy a holiday gift?

  • A few days before gifting. (31%)
  • A few weeks before gifting. (24%)
  • The day before gifting. (20%)
  • The day-of gifting. (14%)
  • More than a month before gifting. (11%)

When do you think is an acceptable time for places (i.e. stores, radio stations, hotel lobbies, etc.) to start playing holiday music?

  • After Thanksgiving (59%)
  • Only during December (20%)
  • After Halloween/November 1 (16%)
  • Anytime throughout the year (5%)